Woogloo V3: is this the future of WCMS?

04:40 Tuesday Mar 18, 2014


Promoted as a browser based development environment or PaaS, Woogloo V3 feels more like a WCMS, but on some pretty powerful steroids.

It does boast of some superior web development capabilities, including drag-n-drop programming and automated coding of server-side database handlers written in Groovy. It also incorporates CodeMirror for writing HTML, CSS, and JavaScript as well as editing the above Groovy Handlers in the browser. One can also create database tables and web applications, but only for use on the platform. Therefore, this does justify its description of being a PaaS. But, with its abundance of drag-n-drop features and GUI interface it definitely feels way too easy-to-use to be targeted at serious coders. However, for the likes of web designers and advertising agencies, it has some serious advantages.

Woogloo claims that they have made web development easier and more accessible for traditional designers and faster for web developers. Definitely more suited to those focused on the outcome other than the process. So if you want to deliver to your clients the bleeding edge in WMCS technology and an all-in-one platform with a growing list of fully integrated business applications, this system has a lot to offer – including a Photoshop like design engine.

The whole platform has been built to feel like Adobe Photoshop to deliberately appeal to designers: draggable ‘toolbar’ and properties windows; drag-n-drop layering control of page objects; drag to move and resize page objects; and a history control for undoing edits. Many traditional graphical objects like a bar across the page and colored regions with gradients, drop shadows, rounded corners and semi-opaque backgrounds are all built using cross-browser compatible CSS in the GUI interface. This means that, apart from advanced image manipulation, one can build a complete cross-browser compatible web design directly on the page via the browser window with the platform creating all the tricky code for you.

This system incorporates all the latest ideas in browser based GUI interfaces. With extensive use of the jQuery and jQuery UI libraries, as far as possible, they have tried to make all tasks related to web design and development that would normally be done offline, quickly and easily performed online through the browser window. It makes for a fast and extremely flexible design and development environment. If labeled as a WCMS then the Woogloo V3 platform sets a new standard for other WCMS developers to aim for.

CONTACT INFORMATION:, New Zealand: +64-9-263 8919, Kenya: +254-701 070 088.


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