Responsive Web Design is becoming more commonplace and websites are starting to dig deeper into mobile lifestyle. Designers are increasingly working on keeping their sites functioning on mobile devices. For the first time in history, mobile applications have overtaken PC web usage. In January of 2014, smart phones and tablets were responsible for 55% of Internet traffic in the United States.
Now that mobile adoption continues to increase and more mobile technologies become available, this trend will continue to accelerate. It is clear mobile Internet use is at an all-time high. Businesses should have a mobile version of their website, with a mobile optimized checkout to facilitate a better mobile experience. If you haven’t already implemented “Mobile” into your Internet Marketing and Mobile Marketing Plans, it is essential to do so.
Many companies, including Woogloo, are streamlining the process to creating powerful web based mobile applications. They are combining the best of both worlds: centralizing a companies data, marketing content and e-commerce assets to ensure their client's customers are up-to-date whether they are using their mobile device or a PC to access their online services. They are building Responsive Web Design infrastructure into their platforms for faster-to-market and more flexible mobilized and website solutions.
With Mobile Apps Are Reinventing The Worst Of The Software Industry these responsive web design websites are now being seen to be a better more robust solution for those needing a mobile presence. What is more, some mobile development companies are promising their clients that their solutions provides customers a truly offline experience when there is no internet connection. However, what is being delivered is an online database with simply a mobile app front end, which still requires internet connectivity for the solution to work (see How Can We Make Mobile Apps Suck Less Offline?).
We are moving increasingly to a mobile world - but one that is online. If you haven't yet mobilized your website, now is the time to start budgeting for an upgrade. Step 1: talk to your current website provider to see how they can help you transition with the least fuss.